What is wrong with TV?

I like TV. I like it a lot. It entertains me and there is a lot of nice programming (a lot sucks though - damn reality shows).

But what on earth is it with TV today? Not a day goes by when I haven't seen a commercial with the words "sex", "erectile dysfunction", or "genital herpes". And not just at night. DURING THE DAY! I'm so sick of "Viva... Viagra!" and "I have genital herpes... And I don't". And what's worse is that I've seen it while my infant son was watching TV with me (so, it's not just on late at night - my son goes upstairs for bedtime routine at 7 PM). Luckily, he's too young to understand but how sad is it that I'm going to have to plan a speech for when my 2-year old asks me what genital herpes are? It's outrageous! I shouldn't have to explain sex and genital herpes until he's nine or ten. I try to keep the TV on the Discovery Channel during the day (it's one of only two networks I can watch during the day - along with MSNBC news or sometimes CNN Headline News), but even the Discovery Channel aires its show A Haunting during the day. Those programs scare the hell out of ME... I don't want my infant son seeing reenacted demonic possession.